Web Development
Your First Website Starts With a Better Plan
Most first websites fail before a single line of code. Here's the planning playbook: define the outcome, map the pages, pick the right build path, and launch something people can find.
THE PLAYBOOK FOR BUILDERS & CURIOUS MINDS
Build better.
Get found.
Practical guides to web development, WordPress and SEO.
Less guesswork. More things worth putting online.
FROM YOUR FIRST LINE OF CODE↗
Good websites aren’t an accident.
Neither is getting them found.
LEARN.BUILD.GROW.
A LITTLE DIRECTION GOES A LONG WAY
Start with a good read.
Web Development
25 Shopify Stores to Inspire Your Next Online Shop (2027)
BUILT TO BE USEFUL
For the first-time builder.
And the never-stop-learning kind.
FRESH FROM THE PLAYBOOK
Latest articles
Web Development
25 Shopify Stores to Inspire Your Next Online Shop (2027)
Explore 25 Shopify stores across fashion, home, tech, food and beauty, and discover practical ideas for clearer products, stronger branding and easier shopping.
Web Development
WordPress automation without n8n: three plugins and a practical setup guide
Learn how to automate WordPress tasks with Uncanny Automator, AutomatorWP and WP Webhooks, including installation, connections, testing and plan limits.
Web Development
Your First Website Starts With a Better Plan
Most first websites fail before a single line of code. Here's the planning playbook: define the outcome, map the pages, pick the right build path, and launch something people can find.
SEO
A practical SEO starting point for your next website
Build a search-ready website from its first page map. Use this evidence-backed checklist for crawlability, page intent, internal links, metadata, speed, and measurement.
AI SEO / GEO
AI search starts with content worth referencing
AI search rewards pages that answer a real question and show their evidence. Learn how to build source-backed content, readable structure, and a useful measurement plan.
Web Development
Design navigation that helps people find their way
A practical guide to website navigation: map visitor tasks, choose plain labels, design mobile menus, and test whether people can find the next useful page.
Web Development
Set up a WordPress website with a clear content plan
Plan a WordPress site around audience questions, page types, editorial ownership, and publishing checks before themes and plugins turn a simple project into a messy one.
Web Development
Plan a custom WordPress theme around your content
A custom WordPress theme earns its cost when it solves a real content problem. Map templates, editor controls, accessibility, and performance before design begins.
Web Development
Give your WordPress shop a useful product-page structure
Build WooCommerce product pages that answer buying questions clearly: product fit, evidence, variants, delivery, returns, and the next step toward checkout.
Showing 9 of 14 articles
FOLLOW YOUR CURIOSITY
Find your next rabbit hole.
01↗02↗03↗04↗11↗05↗06↗07↗08↗09↗10↗
Website Building
2 articlesWordPress Websites
3 articlesWordPress SEO
2 articlesWordPress Ecommerce
1 articlesShopify
1 articlesCustom WordPress Themes
1 articlesCustom-Built Websites
2 articlesCustom-Built Ecommerce Websites
1 articlesSEO
2 articlesAI SEO
2 articlesGEO
3 articlesEVIDENCE OVER ASSUMPTIONS
Good decisions need good data.
A growing reference library for the web. Starter entries are clearly marked until their sources have been verified.
WHEN YOU’D RATHER HAVE A HAND
Your next website.
Let’s make it happen.
I build websites and do the SEO to get them found.